Unity Options Turn Bullish as Analysts Lift Targets

Unity Software heads into its August 5 earnings report with options markets flashing an unusually bullish signal — a stark contrast to its still-elevated short interest.

The options story is the standout. The put/call ratio has collapsed to 0.68, more than three standard deviations below its 20-day average of 0.79 — the most call-heavy reading in recent memory. That is not cautious positioning. Traders are leaning into upside into the print, with call demand running well above normal relative to puts. This comes after a strong week for the stock, which rallied 11% over the past seven days to close at $31.71, even as it pulled back nearly 5% on Friday. The borrow market offers no friction to either side: availability is extraordinarily loose at over 2,200%, meaning shares to borrow are abundant and cost to borrow has eased to just 0.31%.

Short interest, meanwhile, has been unwinding steadily. Bears have been covering — SI has fallen from roughly 38.5 million shares in early July to 33.5 million, now at 7.8% of the free float. That is still a meaningful short base, but the direction of travel is clear: short sellers have been reducing exposure into the rally, not adding to it. The short score of 47.5 sits at a neutral read, and the 30-day decline in short interest of nearly 6% suggests the bears who were loudest earlier in the summer have already faded.

The analyst community has turned decisively more constructive in the run-up. Piper Sandler raised its target to $45 from $40 this week, reiterating Overweight — the most aggressive call on the Street right now and well above the consensus mean of $35.72. Wedbush lifted to $36 in late July. Wells Fargo nudged higher to $36 in early July. The direction is uniform: targets moving up, ratings held at positive. The bull case centres on Vector platform acceleration following the sunset of the ironSource ad network, with cost discipline and EBITDA margin expansion pointing toward positive GAAP net income by Q4. Bears are not positioned aggressively — the bear argument is more about the pace of Vector growth coming in around 11% net new revenue, modest by software standards, with execution risk around the revenue model transition still unresolved. Valuation sits at roughly 27.8x trailing earnings and 21.6x EV/EBITDA, multiples that have expanded about 10% over the past month on the back of the rally.

The print will test whether Vector's growth trajectory can justify that multiple expansion — and whether management's commentary on the pace of new monetization is enough to convert the call-heavy positioning into sustained follow-through.