Analysts are turning more bullish on digital advertising. AppLovin Corporation received a full upgrade Friday, lifting the consensus tally to 27 buy ratings against just six holds. The $508 average target price puts the $98.6 billion ad-tech firm firmly in Wall Street's favour.
Adobe Inc. also drew positive attention. Analysts nudged the average target price up to $279 from $278. The revision comes as the $100 billion software giant continues to face questions about AI's long-term impact on creative tools. Short interest sits at 4.5% of free float — modest, but watched closely.
Travel platforms swept upward in target revisions. Airbnb, Expedia and DoorDash all received higher price targets. The moves suggest analysts see durable consumer spending into the autumn season.
Energy also caught upgrades. EOG Resources and both saw targets lifted slightly, reflecting stability in oil prices.
Not all the news was positive. Kroger saw its target trimmed to $68.52 from $69.77. Simon Property Group took a small cut to $235 from $237.
Paychex bucked the payroll sector gloom with a target nudge higher to $119.27.
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