Hotels and Homes Get the Bull Treatment Saturday

Hospitality names dominated analyst activity this week, with two of the biggest target price lifts going to travel-related stocks.

JP Morgan's Doug Anmuth raised his price target on ABNB from $170 to $202, a 19% jump, while keeping a Hold rating. The move implies the bank sees more headroom than the current price reflects, even without a full buy call. Short interest in Airbnb sits at just 3.5% of free float, so bears are not pressing hard.

Citigroup's Nick Joseph went further on MAR, lifting his target from $365 to $450, a 23% increase. Marriott carries a $107 billion market cap and a similarly light short position at 3.1% of free float. The upgrade reflects strong hotel occupancy trends that have persisted into late 2026.

The sharpest downgrade of the week hit AWK. UBS analyst Gregg Orrill cut American Water Works from Buy to Hold, citing valuation concerns. The utility has short interest of 7.8% of free float, well above the travel names, suggesting the market had already grown cautious.

Elsewhere, Citigroup raised its target on COHR from $420 to $440, maintaining a Buy on the photonics group. AKAM saw its target cut from $100 to $90 at UBS.