Helen of Troy Limited (HELE) short interest & options flow
NASDAQHelen of Troy heads into the week with short sellers quietly adding to positions, options traders tilting bullish, and a Street consensus that is neutral at best. Short interest has edged up for a third consecutive week, reaching 11.5% of the free float on November 3. That is up 4.3% over the past seven days and marks a steady rebuild after a sharp drop in mid-October, when…
HELE cost to borrow doubled to 0.73% in one week, up from 0.36%, as short interest remains elevated at 11.1% of float with tight share availability.
- Market cap
- $866M
Key data as of 5 Nov 2026

HELE news and analysis
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