Roku, Inc.
NASDAQROKU short interest plunges 38% in one week to 5.1% of float, marking sharp reversal as sellers unwind ahead of July 31 earnings.
A new long-form analysis for ROKU this week — anomalies vs the company's own history, peer comparisons, news context, and the full data picture. Premium subscribers only.
Read on ORTEX →Sign up for premiumROKU enters the final two weeks before its July 31 earnings report with a striking shift in the short book — and a Street that has already moved to the sidelines. The most important data point this week is not where…
Snapshot as of 6 Aug 2026
ROKU trades at $140.69 with a July 31 earnings date approaching, and the most striking development this week is not in the short book — it is the drumbeat of insider selling even as the stock holds near a 16% monthly…
ROKU heads into its July 31 earnings report with short sellers quietly rebuilding positions, the Street turning more cautious, and insiders selling into strength — an unusual convergence of hesitation at $141. Short…
ROKU is caught between two opposing forces: short sellers who have rebuilt to a 2026 high and options traders who are the most bullish they have been all year. The short interest story is striking in its speed. Bears…
ROKU is navigating an unusual post-earnings moment — the stock up 14% on the week, short sellers covering fast, options traders bullish, and yet the Street's analyst community delivering its most uniform downgrade…
Why this matters: Seven analysts cut ROKU to neutral or lower on June 16. The stock fell 2.1% that day. Options traders responded by piling into calls — the put/call ratio dropped to its lowest level in six weeks. Six…
ROKU enters Thursday's Q2 earnings report with short sellers quietly pressing their case — short interest has climbed 42% over the past month to 8.2% of the free float, the most aggressive positioning in at least six…
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