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BF

BFH

Bread Financial Holdings, Inc.

NYSE
Latest pulse25 Aug 2026

BFH upgraded to Outperform by Wolfe Research; analyst Darrin Peller sets $130 price target, implying 24% upside from $105.19 close.

$102.56+1.23% 1d+1.97% 1w-4.73% 1mClose: 16 Oct 2026
Short interest % of float
Rising
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Cost to borrow
Low
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Availability
High
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Put / call ratio
Live options on ORTEX →
Next earnings
21 Oct 2026
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Snapshot as of 19 Oct 2026

Articles

BF
Earnings PreviewBFH

BFH Options Signal Rare Caution Ahead of Q2 Print

BFH heads into its July 22 Q2 earnings report with options markets flashing the most defensive signal in over a year — a notable divergence from otherwise easing short-side pressure. The clearest tension is in options.…

1 min read
BF
Trader NoteBFH

BFH Options Flash a Defensive Signal Into July Earnings

Bread Financial Holdings heads into its July 22 earnings window with options positioning flashing an unusually sharp defensive turn — even as the stock quietly climbs and the Street grows more constructive. The options…

1 min read

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