Stories are generated from ORTEX data and reviewed by the ORTEX team. How we publish
lululemon athletica enters October with its short book finally shrinking, yet the stock continues to slide, a split signal that puts the focus squarely on whether the bear thesis is losing conviction or simply pausing.
Short interest has pulled back from its recent peak, which is the clearest change since the last two notes flagged a multi-year high. Shares short have fallen to 14.7 million, down 5.4% on the week and off the late-September peak of 15.7 million. At 12.9% of free float, the short book is still elevated, and the one-month change remains a hefty 27% above where it was in early September. The ORTEX short score has eased from 61.7 on September 29 to 58.4 now, a week of steady retreat that matches the pace of covering. That said, the lending market continues to offer no friction to anyone wanting to re-add: cost to borrow is 0.40%, a fraction off its month-long range, and availability has loosened to 368%, up from 280% a week ago and the highest reading in six weeks. Roughly three and a half shares are available for every one already borrowed. The options market is similarly relaxed. The put/call ratio at 0.64 is just below its 20-day average of 0.66, close to the 52-week low of 0.61, and a z-score of negative 0.62 means options traders are, if anything, leaning mildly constructive rather than defensively positioned. The overall picture is one of short sellers trimming quietly into a stock that has already absorbed the bad news, not a forced-cover scramble.
The Street is wrestling with a wide range of outcomes, and the post-earnings analyst activity from early September tells the story. Following the Q2 print, which beat depressed expectations on both revenue ($2.42 billion) and EPS ($2.06) but came with a material guidance cut, a wave of target reductions hit the tape. Goldman Sachs lowered to $95 from $111 while staying Neutral. Barclays cut to $95 from $113. Citigroup moved to $117 from $130. BMO initiated with an Underperform and a $70 target. Against that, the bull case notes that the stock now screens at roughly 10x trailing earnings and under 5.5x EV/EBITDA on current figures, levels the company has rarely traded at in its listed history. The mean price target of $105 implies around 12% upside from the current $93.61. The EV/EBITDA multiple has expanded modestly over the past 30 days, suggesting the market is beginning to price in some recovery in earnings power, even as the PE ratio has drifted lower. Factor scores lean negative: EPS momentum ranks in the bottom decile over both 30 and 90 days, and the analyst recommendation differential scores just 5 out of 100, meaning the Street's composite view is bearish relative to the universe.
One data point cuts against the bearish grain. The buybacks disclosed in LULU's most recent EDGAR filings show 2.2 million shares repurchased in the quarter ending in April, up 57% on the same quarter a year earlier and the largest Q2 buyback on record since 2015. That is a management team putting capital to work at prices far above where the stock trades today, which is worth noting but not extending further without more data.
The activist register also remains relevant. Dennis J. Wilson, LULU's founder, holds a Schedule 13D position at an 8.6% stake, last updated in a September 2026 amendment. His presence on the 13D register, which denotes activist intent rather than passive ownership, is a material fact about the stock's governance backdrop. Stakes are as last disclosed around the 5% threshold, and a holder can fall below 5% without filing again, so the current level should be treated as the last known position.
The September 3 earnings print is the clearest reference point for what this stock does under pressure: it fell 16% the next day and dropped a further 3% over the following week, ending the five-day window down 19%. The next earnings date is December 10. With 64 days until that print, the central question heading into the final quarter is whether the short-covering seen this week reflects genuine reassessment of the bear case, or simply tactical profit-taking at a stock price that has already fallen more than 50% this year.
See the live data behind this article on ORTEX.
Open LULU on ORTEX →ORTEX Market Intelligence content is generated by AI from a snapshot of ORTEX's proprietary data and reviewed by the ORTEX team. Content is informational only and does not constitute investment advice.